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WooCommerce is a free plugin for online sales via WordPress websites. This application was first introduced in 2011 by WooThemes. The company has been developing its product throughout this time. Seamless integration with the most popular website engine has brought WooCommerce such wild popularity – over 30% of all existing online stores operate using this plugin. According to experts, the turnover of goods on websites using this plugin exceeds 10 billion dollars. It is useful to understand all the Pros and Cons of WooCommerce to decide whether to use it. Having your own online store on the site allows the company to sell its products or services directly via the Internet, providing a convenient interface for purchasing and paying. This also allows you to expand your customer base and increase sales. Advantages of WooCommerce: Simple and clear installation that does not require special knowledge of programming languages; Open source free of charge. So you or your programmer will always be able to make your own changes, add or create the necessary templates and extensions. Comfortable work for the site administrator (in the backend); The plugin is free. Even the basic functions are enough to set up a store conveniently for yourself and conduct trade. For example, you can: create product catalogs; track warehouse goods; set up reporting systems; accept payments from customers using debit and credit cards and PayPal. You can add other payment methods manually. Create systems of promo codes and discounts, install widgets with recommended products and products on sale; implement user rating systems. Experience shows that reviews from real customers are a powerful marketing move that can increase sales several times; if necessary, there is the possibility of integration with mailings and registration of a customer base; set up interactions with social networks. You get full control over the behavior of users on the site, you see their orders, registrations, leads, conversion, etc. In turn, buyers through the created personal account see the entire history of their current and previous purchases and views, delivery status and much more. The ability to sell not only physical but also virtual products. Also, using Vucomers, you can trade not only your own products, but also affiliate products. The presence of paid options allows you to further improve the functionality of your online store and make it even more unique. The average cost of paid themes is 50-80 dollars, which, you must agree, is quite an affordable and adequate amount for such a serious product. I would also like to separately note the platform's "friendliness" to SEO optimization. Separated fields for the H1 heading, Title, Description, meta tags and keywords allow search engine robots to index all additions and changes to the site faster and more efficiently. And this, ultimately, will certainly have a positive effect on your positions in the search results, the number of leads and sales. Disadvantages of WooCommerce With all the numerous advantages, for the sake of objectivity it is necessary to note a number of disadvantages that you need to know before installation: WooCommerce is designed for creating small online stores. The recommended catalog size is up to five thousand products, optimally 2-3 thousand. After installing the plugin, the site's speed may decrease significantly. To avoid this, you need to choose a good hosting. It is not possible to combine this plugin with accounting systems (1C). Weak technical support. Since the product is free, all issues that arise must be resolved by the site owner himself. It is worth noting that there are enough forums on the Internet where specialists and store owners can communicate and resolve issues that arise. However, these are mainly English-language services. Not all WordPress themes are compatible with WooCommerce. To select a compatible theme, you can search the following resources: Official WooCommerce website which has woocommerce product filter WordPress theme developer site ThemeForest contains over 1,100 WooCommerce themes The WordPress.org directory contains over 550 WooCommerce themes Most Popular WooCommerce Modules In addition to entire global themes, separate modules have been developed for WuCommerce to perform narrow specific tasks. There are more than ten thousand such modules, many of them are free. Here is an example of just some of them: Art WooCommerce Order One Click. One-click order button. Everything for the convenience of users, fast and convenient, without filling in unnecessary information. Order Delivery Date for WooCommerce. Now your customers can specify the desired delivery date. YITH WooCommerce Wishlist : Allows customers to create their own wish list to return to later. YITH WooCommerce Compare. Allows customers to compare products with each other by various parameters WP Image Zoooom. When hovering over a product, it allows you to enlarge its image. It may not be very useful, but it is effective. Woocommerce Products Slider. With its help you can easily create a beautiful carousel or slider of products with photos and a short description; Custom Product Tabs for WooCommerce. Allows you to create additional tabs with descriptions for the product, such as: description, characteristics, size, reviews, etc.

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